, which variables and in what order)? Resolution. We've also updated Live Activities' detection based on the customized use of Adobe Target within. Category Affinity The category affinity feature in Target automatically captures the categories users visit and then calculates the users' affinity for the category for targeting purposes. Example usage:Description. Add users to Target, assign permissions based on their roles, and create workspaces for teams based on different departments, global locations, channel and other logical groupings. Categories for audiences Last update: 2022-03-14 Topics: Audiences You can target on any of several category attributes using Adobe Target. The cliffing can happen in the same-case values as well. We have used the global mbox (which is handling Category Affinity) across multiple brand sites. 2. product. Advertising Cloud Analytics Audience Manager Campaign Campaign Standard Experience Cloud Experience Manager Sites & More Experience Platform I/O Cloud Extensibility Target Creative Cloud Document Cloud Magento Marketo Workfront, an Adobe companyAll Audience Manager segments will be auto-shared with Target as soon as they are created. Unable to create a Target Audience based on cookie value. You can also target custom profile parameters and user. Chapter 2: Target at a glance. Travel: A German travel booker uses Target to. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that. To create. name. Category values for category affinity; Create data elements for Target parameters. Documentation. From the Visitor Profile drop-down list, choose an attribute: From the Choose Comparison Type drop-down list, choose Attribute. Click Offers to open the library. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library Recommended courses Tutorials Certification Events Instructor-led training Browse content libraryThis tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity". Python. For example, if you load mens category page, user. One question that came up is In the CSV file the order of column before "entity. This article also introduces the various activity types that you can create using Target. I've looked at the Ta. To use the extension, click the Visual Editing Helper browser extension icon ( ) in your Chrome browser’s toolbar while in the VEC or QA Mode. I understand that category affinity is contingent on having a value set to the parameter 'user. This helps to ensure that content is targeted to visitors who are most likely to act on. Regards, Rajneesh - 276887Category affinity Capture the categories a user visits and use them for future targeting and segmentation. Thanks, Gauresh k One question that came up is In the CSV file the order of column before "entity. Created for: Beginner. This data is tied to the user’s cookie. Level 6. You can use profile script to fetch category affinity array using "user. I'm curious to see the responses to this question. Tip 5: Give users the level of access they need to do their job. Chapter 4: Tips for using Target. Profile Script 02 - 2nd Affinity Category: The 'user. Once the information starts populating in Target, you can need to create an audience to target the visitors. . If Target Traces does not appear in AEP Debugger, ensure that you sign in to an organization where Adobe Target is used and enable the Target Trace toggle. product. Find out how this Target activity automatically displays products or content that might interest your customers by. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. See below for the output for Affinity Category. Open the network log and find the Target requests--search "json?mbox" and open the second request--the one associated with the Adobe Target event. Sign In. You can target custom profile parameters and user. customN" i s mandatory to be uploaded or can we - 627746I got a little bit of an idea and will connect with my IT team on this. How the affinity is calculated can be referenced in the same Category Affinity documentation in Adobe Experience League. Only report suites that are provisioned to. . . the favorite articel to a user. Click Search. . skuMeet our community of customer advocates. This helps to ensure that content is targeted to visitors who are most likely to act on that information. Similarly, you can also use Launch to pass params to target calls. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. id mapped to digitalData. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. traffic volumes) assigned to each profile/audience. Visitor profile parameters are passed via the mbox (profile). The library contains the offers that have been set up via Target Standard/Premium, Target Classic, Adobe Experience Manager (AEM), Adobe Mobile Services (AMS), and APIs. Fill in the information in the Basic Information section. When selecting Analytics as the reporting source for Target, you select an Analytics report suite to receive Target activity data. If you aren't seeing what you'd expect for "Category Affinity" targeting check out this doc on how it populates Category Affinity I've used it on all types of mboxes from global, regional, an. Entities can include products, content (articles, slide shows, images, movies, and television shows), job listings, restaurants, and so forth. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsI'm getting started with Category Affinity using Launch, and I think I've got it set up correctly based on the documentation I've found. The video link you shared just tells how to create a feed but not the CSV file that will go in it. category parameter? Also, is creating a category affinity audience enough or do I need to have user. On second pass, now I'm seeing where I should be looking in my Browser Network tab. And, if there are any discrepancies in the scripts, please. For example, for the Viewed Affinity recommendation, when a user views a product, a product-view tracking call is passed into Analytics close to real-time. ; mboxpcid is basically generated by the Target tag on customer’s web page, and we write a cookie for that visitor, so we know whether this. With his consent,. can you help sharing doc on how to pass category as a mbox param inside user. You can also learn about the Target edge network, Search Engine Optimization (SEO), and how Target. That’s exactly what Auto-Target does. Make it easy to work with your organization’s data while keeping it safe. Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalize more deeply, letting you drive real. View all features. Entities refer to the items you want to recommend. Adobe Target welcome kit. . 0. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Category values for category affinity; Create data elements for Target parameters. For more information and step-by-step instructions, see Plan and implement. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. 0. Sign In. This helps to ensure that content is targeted to visitors who are most likely to act on that information. Success metrics include key business measures that enable you to determine the success of a given experience or offer in a Target activity. Before you start using Adobe Target Recommendations, you must complete several steps. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that. Description. When this value is set then the browser would use what is set in max-age and other caches would respect the s-maxage setting instead. Chapter 5: Inspiration for testing and personalization activities. As Adobe Experience Manager (AEM) should be your centralized Digital Asset Management (DAM), it is ideal to host assets in AEM and use the link of the asset to replace an asset in Target to avoid the. Learn. Adobe doesn’t collect any PII data itself. . js). Category affinity: Send category-viewed information to Target to build knowledge of the user’s affinity to particular site categories; 3rd-party data: Send information from 3rd-party data sources, such as weather targeting providers, account data (for example, DemandBase), demographic data (for example Experian), and more. What is the goal: As a marketer, I would like to identify the interests of my customers via their surfing behaviour on my website, put these customers into segments and finally serve these with. I understand the category affinity algorithm and how it works. Environment Target. Experience Targeting, including geotargeting, is valuable for defining rules that target a specific experience or content to a particular audience. How the affinity is calculated can be referenced in the same Category Affinity documentation in Adobe Experience League. demelain November 17, 2023, 12:44pm 1. . I can use user. In the Target interface, click Audiences > Create Audience. See moreAs the value choose the value you have set up within the matching table extension in the. In this case “Favorite Brand” matches to entity. Learn how to implement Adobe Target using Platform Web SDK. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. View all features. Thanks, 66. Yes, i guess user category affinity is passed in response tokens you'll need to do some JavaScript code to read response tokens and push those values into datalayer. Events. Of times user visits different categories. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library Recommended courses Tutorials Certification Events Instructor Audience creation options. Reference the Pass Parameters to a global mbox in Adobe Developer documentation. Hi, We don't have Recommendations but Target Standard. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. After having already implemented Category Affinity (through Adobe Launch) on the website following the guidelines in the Category Affinity article (in the Adobe Target Documentation in Adobe Experience League), you see that the category information is correctly passed in the call to Adobe Target. Describe the basic workflow common to all activity types. on all subcategory -> article page pass user. categoryId=clothing,shoes,nike,running,nike clothing,nike shoes,nike running shoes user. I have enabled some configurations in Launch and Adobe Target to capture the category affinity of users but it's not working for me. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. category parameter also created and passed? Also, tell me what kind of Target activity it would be and what would be goal. However, I’d like to know if there is a way that I can be a bit more granular with my categories. name. Sign In. Issue/Symptoms. Sign In. You can access that array using user. A user profile contains demographic and behavioral information of a web page visitor. - 325593 - 2. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. article 5, and article 6 pages and one article 1 page then category affinity array will contain PQR as favorite category, that is most viewed article category. skuIssue. This is because when changing the case sensitivity settings, Analytics actually changes the underline hash values that are used to store key values in the database. Drag and drop Visitor Profile into the audience builder pane. categoryId parameter. It's further mapped to a data element capturing the page's product category type. Learn how to use category affinity with Adobe Target by using the Category Affinity documentation in Adobe Experience League. 0. The more you visit any category it'll get scored more and rank higher as compared to other categories. I've been looking through the Adobe Debugger and haven't seen anything related to Category Affinity being captured there. Courses Tutorials Events Instructor-led training View all learning optionsAdobe Target provides incredible flexibility for defining audiences based on their behavior—for example, visitors who searched for rugs, added something to a cart but didn’t purchase, or have account balances of a certain level. Hey Ti start off with CA implementation, you'll first need to pass category as a mbox param inside user. Any hint or ideas in approaching that will be helpful. Description Environment. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. Category affinity would also work for the returning visitors on the page. This ID can then be used to add information via the Profile APIs and Customer Attributes. Learn. This lesson is part of the Implement Adobe Experience Cloud with Web SDK tutorial. can you help sharing doc on how to pass category as a mbox param inside user. productInfo. The best alternative to Adobe Photoshop — Affinity offers a tailored design for iPad with the same features as its. product. Manual A/B Test. Please cite both qualitative and quantitative results as applicable. User. Experience Targeting, including geotargeting, is valuable for defining rules that target a specific experience or content to a particular audience. categoryId is the parameter. But i want to know the size (i. When a visitor enters an Automated Personalization or Auto-Target activity, a snapshot of information is passed. profilescriptname}". The Introduction to Recommendations webinar includes an in-depth exploration of how to leverage the value of Adobe Target Recommendations. custom1,. Courses Tutorials Events Instructor-led training View all learning options. Sign In. Category affinity Capture the categories a user visits and use them for future targeting and segmentation. Capture a series of thread dumps and analyze them. g. . I am trying to show recommendation based on category affinity. skuCategory Affinity The category affinity feature in Target automatically captures the categories users visit and then calculates the users' affinity for the category for targeting purposes. You can record category information by passing it as the mbox parameter user. Please take some time and attentively read this documentation article: Category affinity Example: user. categoryId=world, NATO, NATO Summit, Politics of Sweden, International agreements, International relations, Politics of TurkeyHow do I tell our developer which fields to use as the category @Gaureshk_Kodag? Say our data layer has two fields: sections: ['World'] subject: ['NATO', 'NATO Summit', 'Politics of Sweden', 'International agreements', 'International relations', 'Politics of Turkey'] When I tell him to pass categ. 99 $95. Get data into Target using page parameters. Open the VEC in Target. Hi, How are you categorizing the pages and using the algorithm? Any help will be helpful for me to start. Category Affinity. Click the Advanced Search link. Courses Tutorials Certification Events Instructor-led training View all learning optionsNow create an audience using category affinity. 2. Hi, I am facing a hard time getting first category, second category etc. Hi Tanvia, I want to start the category affinity too with the same business case explained in the article but is still struggling with the algorithm of setting the user. On second pass, now I'm seeing where I should be looking in my Browser Network tab. Description Environment. id mapped to digitalData. A visitor’s activity in one session, such as which category they view most often,. Example of using category affinity. Target profile parameters must be passed under the data. . And because customer expectations are changing at an extraordinary pace, it’s important to us to refine and accelerate the ease and speed that Adobe Target clients are executing on. Click Add to Chrome > Add Extension. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. categoryId parameter. Adobe Target: Visitors will not qualify for a segment created in AAM until the Target session expires and they come back; Campaign: How inbound SMS (InSMS) are linked to outbound SMS sent by Campaign ‘***’ in geo_country column in Analytics Data Feed; Alternative for File Collector activity in ACS; Smart Trainings for custom tags are. Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experiences. Learn how to create audiences in Adobe Target to target visitors who meet specific profile parameters such as new or returning visitor, category affinity, and more. categoryID parameter. Issue/Symptoms. , scarves, t-shirts, bedsheets, coats). This also incremented '7664'. profilescriptname}". Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Offers created in Target Classic or other solutions. If I was able to parse the library correctly, the problem is in the rules configuration. . Hi , You could make use of category affinity in this case. If I was able to parse the library correctly, the problem is in the rules configuration. 3. Please guide me if you have any logic!! - 606231Adobe Target Basics Webinar: Introduction to Recommendations . . To pass the AEM Tags into Adobe Launch we create a new Data Element "Category Affinity". Category affinity Passing category affinity information into Target. -> Based on your successful use and integration of multiple Adobe Experience Cloud products, describe how it has transformed the customer experience/journey, and the value, business impact, and results from your company/organization has realized. I was able to make progress in my test site and can see it working to some extent. View all features. Adobe Experience Platform Web SDK can deliver and render personalized experiences managed in Adobe Target to the web channel. Issue/Symptoms. See Enterprise user permissions for more information. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageSign In. To remove any segment from Target, you need to delete that segment from Audience Manager. Entities refer to the items you want to recommend. Learn. After 90 days of inactivity, visitor will always be as a new visitor. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. categoryAffinities" and then consider first element of array as first favorite category, second as a second and so on. 0. Category affinity would also work for the returning visitors on the page. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. Click Recommendations > Criteria. categoryId=clothing,shoes,nike,running,nike clothing,nike shoes,nike running shoes user. Courses Tutorials Certification Events Instructor-led training View all learning options Reference the Pass Parameters to a global mbox in Adobe Developer documentation. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Adobe Experience League | Community. View all features. Hi simonb23491113 , If you are using category afinity, the activity would be delivered based on the customer's behaviour Target does not calculate the size of the audience in this case. Read real-world use cases of Experience Cloud products written by your peersCommunity home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageThanks for the reply! This might be it - we have the DTM debugger, so it may be that one of us had our staging library turned on while the other didn't. Adobe Target Standard includes the following components and functionality in the Target section of the Adobe Experience Cloud user interface: A/B testing with the. Let me know if that helps. Reference the Pass Parameters to a global mbox in Adobe Developer documentation. g. Target. Learn. Fill in the information in the Basic Information section. Category affinity: The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. . Learn. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. Taken from the LinkedIn Post from Kasper Andersen who has given away 12 Adobe Target Profile Scripts ready for use. Issue/Symptoms Can the category affinity algorithm be utilized across more than one attribute? Currently, I have category affinity configured to retrieve the page category name (e. We have seen two users sitting next to each other visiting the same pages tally different affinities. Steps to reproduce: When trying to pass the product or content information to Recommendations using the entity attributes via mbox (refer to Plan and implement Recommendations),. Yes, i guess user category affinity is passed in response tokens you'll need to do some JavaScript code to read response tokens and push those values into datalayer. . Learn how Adobe Target works, including information about the JavaScript libraries (Adobe Experience Platform Web SDK and at. "Category Affinity" and "Affinity Match Table". Click Audiences > Create Audience. entity. Choose the parameter you use want to use to target your activity. Regards, Nitish To create complex targeting rules that include OR operations across categories, create an expression target. Customer profiles and segmentation creates progressive unified profiles that allow you to target your messaging with confidence. categories are just references to the elements inside the returned array. When adding an audience, drag and drop Visitor Profile, then choose the parameter you use want to use to target your activity. Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalize more deeply, letting you drive real. Experience Targeting is a first step into the world of personalization and often begins with A/B testing. categoryA. In order to get the affinities to Adobe Target, we leverage Adobe Launch. This lesson is part of the Implement Adobe Experience Cloud with Web SDK tutorial. I created a rule in Launch and configured category affinity as mbox param using "user. . categoryId by itself as an mbox parameter in my audience rules, as opposed to using the standalone category affinity algorithm? Suppose us. Configuring Category Affinity –. Experience Targeting, including geotargeting, is valuable for defining rules that target a specific experience or content to a particular audience. Hi, i'm aware of what category affinity is and how it is calculated. Currently, if a new visitor visits any category for the first time, that particular category becomes the favorite category of the visitor. Adobe Experience Platform; Adobe Target; Issue/Symptoms. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. hey, I tried running this same code in console but not sure why it's not working for me do i need to make any changes before trying to run it in console?Profile attributes in Adobe Target are parameters that are specific to a visitor. categoryId is the parameter. After 90 days of inactivity, visitor will always be as a new visitor. Once you do that target starts tracking categories that user is visiting. For example, visitors who viewed several articles on your website about a particular subject could be presented with content related to that subject. Basis score target will create category affinity array of top 5 categories. jsvasu. categoryId parameter. . Drag and drop Visitor Profile into the audience builder pane. For example, you can determine if a new offer increases your revenue per visitor or adding. Create audiences in Adobe Target to target visitors who meet specific profile parameters. Learn how to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels. Success Metrics. Otherwise lets keep the conversation going. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library Recommended courses Tutorials Certification Events Instructor-led training Browse content libraryAudience creation options. However, one problem I am facing is with the feeds which is an important. Whenever a user visits your site, profile parameters specific to the. Activity Type. productInfo. This tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity". Adobe Target Standard includes the following components and functionality in the Target section of the Adobe Experience Cloud user interface: A/B testing with the enhancement of auto-allocate, multivariate testing, rules-based targeting, geo-targeting, and server side optimization (otherwise known as optimization via APIs). parameters. Category affinity across more than one attribute Description. To create complex targeting rules that include OR operations across categories, create an expression target. Reference the Pass Parameters to a global mbox in Adobe Developer documentation. How the affinity is calculated can be referenced in the same Category. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. The Adobe Target Developer Guide contains information about how to implement Recommendations on your site, as well as how to implement Target. Experience Targeting (XT) delivers content to a specific audience based on a set of marketer-defined rules and criteria. Hi Mike, In the article it says "The category affinity feature automatically captures the categories a user visits and then calculates the user's affinity for the category so it can be targeted and segmented on. If the desired parameter does not display. event. Profile attributes in Adobe Target are parameters that are specific to a visitor. Recommendations sends the productId or productPurchasedId. I created a rule in Launch and configured category affinity as mbox. categoryId parameter. What is the goal: As a marketer, I would like to identify the interests of my customers via their surfing behaviour on my website, put these customers into segments and finally serve these with. 17 hours ago · Affinity Universal Licence | $159. 0. categoryAffinities inside the criteria. g. Model training is the process of how recommendations are generated by the Adobe Target learning algorithms. skuGaming: Gaming companies use Target to recommend games and content to users on their consoles. A marketer runs an A/B test, and through the use of reporting audiences discovers that different experiences resonate with different audiences. id mapped to digitalData. Select the entity attribute that matches to the key you’ve chosen. When creating an Adobe Experience Cloud audience, there are three options. Learn. id ? entity. But, is there any way to get first category, second category etc values as well by doing something similar ? Thanks in advance. Now I'd like to show a dynamic popup which shows an image. How the affinity is calculated can be referenced in the same Category Affinity documentation in Adobe Experience League. are mandatory right? Also, you missed answering my one question twice about the CSV URL. categoryID to pass it with along with Global Mbox. Report; How can we build recommendation activity to recommend content like whitepapers, & blogs on the basis of product category affinity? What does it involve to implement? Topics. This article also introduces the various activity types that you can create using Target. mboxpcid is basically generated by the Target tag on customer’s web page, and we write a cookie for that visitor, so we know whether this visitor has fired a call to Target before or not. __adobe. categoryAffinity to get the value in it. categoryaffinities Yes, To see the response tokens working in action, you need to activate them first on the path you mentioned and it will be delivered immediately only through Target responses delivering an activity. jsvasu. Experiment & learn Experiment & learn. Add Users to Workspaces. Experience League | Community.